Web development and SEO (search engine optimization) have become a hot topic on everyone’s lips in today’s world of technology and fast paced business mentality.
The reasons for this are endless however here are some advantages for you to think about moving forward in order to give your business the edge that it needs to succeed in today’s cutthroat working world.
A website needs to be functional as well as look good. In fact, often, the functionality is more relevant than a decent looking site. “Functional” in this context refers to the correct setup and optimization for ranking in website searches (from google, yahoo, Bing etc), assisting people in actually finding your site. It is almost pointless having a great looking site that nobody can find or that is not optimized correctly. Therefore the correct balance is important.
Seo – Search Engine Optimization
If you are unaware, this is the structuring/optimization of a website in order to gain ranking and become “more available” when online searches occur. This has become an imperative role where the internet is concerned and is a service that can prove invaluable in gaining new business and marketing your company.
According to google, 97% of searches for local businesses are done online. This is a huge market that should be tapped and utilized by everybody. “So lets build a website” you say. All though that is a great start it now becomes a matter of being seen by as many of this 97% as possible. This is where SEO comes in and why it has become such an important and sought after practise. The beauty of SEO is that unlike the “real world”, it doesn’t have to cost you a fortune and can be even more powerful than large scale conventional advertising.
If you have let yourself or business get a little behind the times then it may be time to start thinking about creating a website and advertising online. The Computer Doc will assist you in the process from start to finish and offers some of the best bang for your buck. We can assist from Web Development and implementation right through to SEO and site maintenance. Contact us to find out more or click here to read more about our Web Development Services.